Hymnal

In 2016, I led a project at Vox Media to redesign and enhance Hymnal, our custom ad creation platform. Working closely with product managers and designers, we aimed to streamline the ad production process and make the platform more user-friendly.

Key Achievements

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Unified Design System: Developed a consistent design language and reusable component library, speeding up the creation of new ads.

1. Enhanced User Experience: Introduced features like ad favoriting, a split-screen interface for easier editing, and auto-save functionality to improve efficiency.
2. Scalability and Performance: Improved ad loading times and ensured the platform could easily incorporate new ad formats.

These improvements not only made the platform more intuitive for designers and developers but also enhanced overall ad performance, contributing to Vox Media's revenue growth. The project demonstrated my ability to lead cross-functional teams, conduct user research, and implement impactful design solutions.